In this blog, we’ll provide you with a guide that can help you reach Instagram fame. But keep in mind that becoming Instagram famous is never guaranteed. It’s up to you to put in the work, be consistent, and find the right way to build an audience.
Being Instagram famous can mean a lot of different things, depending on who you ask. If you ask the average person, they would likely say someone who is Instagram famous has millions of followers. But that doesn’t adequately define the range of Instagram fame someone can have.
An influencer with 10,000 followers who are constantly engaging with their content and who hang on their every post could arguably be considered Instagram famous. The first scenario, with millions of followers, is rare for anyone to achieve. The second example is much more attainable. Ask yourself what level of Instagram fame you want to achieve. Also, ask yourself the reason you’re trying to achieve Instagram fame. Make sure to set yourself up for success with resources like a link in bio Instagram customized tool.
When asking yourself why you want to achieve Instagram fame, you may have several answers to that question, because there are plenty of reasons that creators might want to grow their presence on social media. There’s the desire for people to see your work and the effort you put into it. There’s the desire to make people feel a certain way. There’s the desire to change minds and share your thoughts. And there are also people who just want to get their name out there.
Of course, if you have a product or service you sell, growing your presence on social media can help you find customers. Whatever your reason for growing your social media presence, the end goal will likely be money or fame — or both. Think about why you want to create and grow on social media.
When you understand why you want to become Instagram famous, it will be easier to forge your path. If you don’t have the answers yet, it’s a good idea to think about it. Figuring out your passion, your niche, and your reason for creating a profile will help you create a more dynamic social media strategy that resonates with people!
With the answers to those questions in mind, let’s talk about some steps you can take to become a well-known influencer.
One of the most important things you can do is always be genuine and authentic when creating content. There are countless Instagram profiles out there, and people are so glued to their feed that most of them can see inauthentic content from a mile away. Make sure to create content that resonates with you. Show your interests and passions. People are going to be much more interested in you if you’re doing something that matters to you personally instead of trying to do what everyone else is doing or hopping on every little trend.
Also, as your social media presence and follower count grows, be sure to keep the authenticity and genuine passion in your profile. This is what will get you loyal followers in the first place, and you don’t want to risk losing those followers for temporary clout or collaborations that don’t make sense.
Your audience should always be at the top of your mind. After all, there’s no Instagram fame without followers. Think about what your audience wants to see and what is going to resonate with them. Strategize your content to fit their wants.
Keep in mind that your audience may change over time. You should make it a point to always pay attention to what your audience is asking for! This means you may have to change up your content strategy, but it’s worth it to have a happy audience. With that being said, make sure you don’t lose your authenticity in the process. You can create content your audience cares about while still remaining true to yourself and the online persona you’ve created.
Make sure you don’t get too set in your ways. Social media is constantly changing. Instagram used to be a platform for just posting photos. Now it has videos, Reels, stories, shopping, livestreams, and much more. It’s a platform for brands, creators, influencers, and really everything else. If you refuse to change with the times, your profile will potentially become irrelevant. Learn how to make a Reel on Instagram and more tactics to stay engaged with your followers.
After you’ve grown and increased your follower count, you may want to start considering brand collaborations. But remember that you’re going to want to shoot for brands you have a chance with. If you have a small to medium-sized following, micro-brands will be a great place to start.
Finding micro-brands to work with can be done in a number of ways. You can search for brands based on the hashtags and trends you follow in your niche, reaching out to them to see if the potential for collaboration is there. For instance, if your niche is gardening, you can search #gardening, #gardeningtips, and other hashtags Instagram might suggest to you. You can also use influencer networks to help you find and network with brands.
Also, as your social media presence grows and you get bigger offers from brands, make sure to continue being selective. You shouldn’t work with a brand if it doesn’t fit your profile, since this won’t ring true with your audience. Remember not to lose that audience focus we talked about earlier.
Although we mentioned that you shouldn’t hop on every new trend out there, that doesn’t mean you can’t go after some of them. It’s best to participate in trends that make sense for your profile, and couple them with best practices of the platform, like determining when is the best time to post on Instagram. Don't do trends that don't fit your personality or persona, but do look for creative ways to incorporate popular trends into your style of content.
There are a number of ways to find the biggest Instagram trends, but one of the best ways is to just spend some time browsing. Go to your search tab and see the hashtags that are trending. Scroll through some Reels to see what’s popular. Also, make sure you’re following influencers in your niche who you admire. This can provide you with inspiration and will help you keep up with trends.
If you’re not already an ace photographer, this is a good time to sharpen your skills. You don’t need to be a pro to succeed, but it does help to have pictures that look good. Learn how to frame photos properly, work on your lighting, and consider finding some basic equipment to make your shots better. Things like a tripod and ring light can make a huge difference.
Fortunately, most phone cameras can take incredibly high-quality videos and pictures these days, so there’s no need to invest in an expensive camera if you have a good smartphone. But watching some photography tutorials can definitely help you sharpen your skills and nail your feed aesthetic.
While pro photography isn’t always necessary, it doesn’t hurt to hire someone for a shoot every now and then if you have a good content idea that could benefit from a professional shoot. Changing up your content style can help keep your followers interested and engaged!
Finally, you need to be consistent. If you want to make it as an influencer, treat it like a full-time job because that’s presumably your end goal. If you want to make a living from Instagram, put in the hours to create great content. Post often, and use Instagram’s different content formats to the best of your ability.
But being consistent doesn’t mean being annoying. You don’t need to post every hour of every day and overwhelm the feeds of your followers. You also don’t want to pump out content at a rate that causes your quality to dip. You should post just enough to keep followers on the hook and looking forward to your next post. Post during peak hours of the day, so you can get the most engagement. Speaking of engagement, you should also be consistent about engaging with your audience. Make sure you’re liking their comments, commenting back, and actually talking to them. This will make your audience much more excited to follow you and see your posts.
In short, remaining consistent without going overboard will keep your followers engaged and thinking about you.
Let’s say you become Instagram famous or you’re already there. What’s next? The best thing to do is capitalize on your fame, expand your reach, and monetize with multiple income streams.
Wondering how to make money on Instagram? There are a number of ways to do this. For now, you can focus on growing your email list, selling services or merch, and building a website to increase engagement on Instagram. Let’s take a quick look at each of these options.
An email list will help you connect with your audience through another channel. If your followers like you enough to subscribe to regular emails, don’t miss out on that engagement. Create engaging email newsletters that update your fans or send out promotions about new products. You can also reward your dedicated email subscribers by giving them early access to releases or discounts on products and services.
If your followers are interested and engaged with your content to the point that they’re your fans, they’ll likely be willing to spend money on you too. You can sell merch and services to give fans even more access to your content or products. If you want to open a merch store, it’s a good idea to connect an eCommerce site to your profile, making it easy for fans to find your store so they can support you. An eCommerce store building tool can help you customize your store and make selling your merch much easier.
Every influencer should also have a website. Keep in mind that you don’t actually own your Instagram account, and it could technically go dark at any time. Instagram doesn’t give you a way to export your audience or engage with them directly at scale, either. Having your own website provides these benefits and more. It gives your audience a central location where they can find all of your profiles, links to all of your content, your merch store, and much more.
The good news is that you don’t need to hire someone to build you an expensive website. You can make your own in minutes right from your mobile phone. The Beacons platform gives you the tools to build a custom website that perfectly represents your brand, connects with and consolidates your audience, and helps you monetize like never before.
Beacons has everything you need to expand your reach and make the most of your Instagram fame. Our link in bio tool is already being used by millions of creators everywhere. Beacons gives you tools to build your own website, create an eCommerce shop, and even accept donations online.
If you’re ready to create the best version of yourself online, Beacons can help you get there for free. Sign up today with a Beacons free or pro pricing plan and take control of your online presence.