An embargoed product announcement. A roster of creators briefed in the dark. One coordinated drop on a single day — and 600K impressions within 24 hours.
600K
Impressions in a single day
4.9%
Engagement rate
Campaign details
Brand
Replit
Type
Paid influencer
Platforms
Instagram, TikTok, YouTube
Objective
Awareness for product launch
Creators
26
The Challenge
A high-stakes launch with no room to miss.
Replit was revealing a major product announcement through a high-profile podcast appearance — but the creator amplification was under strict embargo until the day the podcast episode released. They needed creators identified, briefed, and ready to activate the moment the episode dropped. One leak would have undermined the entire launch moment.
This wasn't a typical campaign brief. It required operational precision on a fixed deadline with no room to miss.
—
Replit team
How beacons did it
Sourced, briefed, and synchronized.
Beacons identified a targeted roster of creators aligned with Replit's core audience — aspiring entrepreneurs, founders, and builders already deep in the AI tools conversation. Each creator was briefed under the same embargo conditions as the official announcement: full campaign details were withheld until launch day, with activation instructions ready to go.
When the day arrived, every creator posted. No leaks. No missed activations.
A one-day coordinated drop
Creators briefed under embargo, all activated on cue. Nothing live before the embargo lifted.
Unified reporting
Beacons tracked both contracted creators and external Replit activations in one dashboard — full visibility, zero overhead.
The results
100% activation rate - 26 of 26 creators posted on time, despite not being able to pre-schedule their content.
4.9% engagement rate — creators who understood the product drove real conversation, not passive reach.
600K impressions — from a single-day coordinated creator drop.