An embargoed product announcement. A roster of creators briefed in the dark. One coordinated drop on June 18 — and 600K impressions by the end of the day.
600K
Impressions from same-day drop
4.9%
Engagement rate
Campaign details
Brand
Brand
Type
Paid influencer
Platforms
Instagram, TikTok, YouTube
Objective
Awareness for product launch
Budget
$5K Pilot
The Challenge
A high-stakes launch with no room to miss.
Replit was launching a major product announcement through a high-profile podcast appearance — but the episode was under strict embargo until June 18. They needed creators identified, briefed, and ready to activate the moment the episode dropped. One leak would have undermined the entire launch moment.
This wasn't a typical campaign brief. It required operational precision on a fixed deadline with no room to miss.
Beacons is a best-in-class reporting tool — easy to use, and we could track everything in one place, including activations happening outside Beacons.
—
Replit team
How beacons did it
Sourced, briefed, and synchronized.
Beacons identified a targeted roster of creators aligned with Replit's core audience — aspiring entrepreneurs, founders, and builders already deep in the AI tools conversation. Each creator was briefed under the same embargo conditions as the official announcement: full campaign details withheld until June 18, activation instructions ready to go.
On June 18, every creator posted. No leaks. No missed activations.
Same-day coordinated drop
Creators briefed under embargo, all activated on cue. Nothing live before the embargo lifted.
Unified reporting
Beacons tracked both contracted creators and external Replit activations in one dashboard — full visibility, zero overhead.
The results
A pilot that paid for itself — 10× over.
600K impressions — from a single coordinated creator drop on June 18. 4.9% engagement rate — creators who understood the product drove real conversation, not passive reach. $5K pilot → $50K follow-on — Replit committed to 10× the spend before the debrief call ended.
600K impressions — from a single coordinated creator drop on June 18.
4.9% engagement rate — creators who understood the product drove real conversation, not passive reach.
4.9% engagement rate — creators who understood the product drove real conversation, not passive reach.