---
title: "Holiday Beauty Box: Creator Gifting at Scale - Beacons AI"
description: Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok
published: "Oct 26, 2026, 5:39 PM UTC"
---

# Holiday Beauty Box: Creator Gifting at Scale

# Most gifting campaigns deliver some posts and a prayer. Beacons' Holiday Beauty Box delivered 24x earned media value from the initial investment, because our creator selection ran on first-party behavioral data.

# AT A GLANCE

# $120,000

#### Earned media value

# 24x

#### Return on brand investment

# $10

#### CPM

# 15%

#### Engagement rate

# Campaign details

# Brand

#### Milani, Soshe, U Beauty, Chemist Confessions, and Mixik

# Type

#### Creator gifting / PR seeding

# Platforms

#### Instagram, TikTok

# Objective

#### Earned media + engagement through creator gifting

# Creators

#### 100

TikTok, Instagram, TikTok, Instagram, TikTok, Instagram, TikTok, Instagram

# The Challenge

### Five beauty brands needed gifting that actually performed.

For beauty brands like **Milani, Soshe, U Beauty, Chemist Confessions, and Mixik**, the typical gifting problem is selection: brands send product to creators who match a category filter, not to people whose audiences will genuinely respond. The result is low engagement, forgettable content, and CPMs that can't compete with paid social.

Enter Beacons, with a different angle. Our first-party data powered a selection process that resulted in outsized impact for the brands included in our holiday beauty box. 

#### Because every creator in this campaign already used Beacons to run their brand partnerships, the outreach wasn't a cold PR pitch. It was a trusted platform offering products they actually wanted to feature. 

# How beacons did it

### Every creator in the Holiday Box was selected through behavioral affinity signals on the Beacons platform, not keyword tags. 

Our data surfaces which creators had referenced similar brands, how their audiences respond to beauty content, and which formats drive real engagement. Our platform data showed these creators had audiences who would care, and that the creator was ready to create content that felt native. These were known quantities before the campaign even launched. 

##### Data powers greater EMV

Milani saw $64,000+ in earned media from 24 posts in a single gifting wave. That's not a coincidence; it's Beacons' creator selection.

##### Visual storytelling wins out.

Brands with products built for visual storytelling — tutorials, before/after, routines — drove the highest returns. 

# The results

$120,000 in earned media value from a \~$5,000 brand investment — a 24x return. Across 100 activated creators, engagement ran 15% against a 3–5% industry benchmark, at a $10 CPM competitive with paid social. The campaign drove 502,800 total impressions.

# 200K+

#### views from a single activation

**24x return** on investment in EMV

**5% engagement rate **vs. the 3–5% industry benchmark

**$10 effective CPM**, competitive with paid social benchmarks

## Planning a campaign?

Get fresh creators, clear outcomes, and zero overhead.[Book A Strategy Call](https://beacons.notion.site/33c2815a497f80af82d8d9fdbe0d0f5f)

[Beacons](../../)

[For Creators](../../)

[For Managers](../managers)

[For Brands](../brands)

[Pricing](../pricing)

[For Brands Creator marketing for brands](../brands-old)

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---

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