---
title: "DIBS Beauty's Fall Awareness Campaign - Beacons AI"
description: Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok
published: "Oct 26, 2026, 5:39 PM UTC"
---

# DIBS Beauty's Fall Awareness Campaign

# DIBS Beauty launched into one of the noisiest content windows of the year. Beacons built a data-powered campaign where multiple creators liked the product enough to post beyond their contracted deliverables.

# AT A GLANCE

# 111K

#### Total views

# $30

#### Blended CPM

# $29.3K

#### Earned media value

# 95%

#### Female audience

# Campaign details

# Brand

#### DIBS

# Type

#### Paid + gifted influencer

# Platforms

#### Instagram, TikTok, YouTube

# Objective

#### Brand awareness, Gen Z/Millennial women

# Creators

#### 12

Instagram, TikTok, Instagram, TikTok, Instagram

# The Challenge

### DIBS Beauty was competing for attention during one of the most saturated content periods of the year.

The brand makes multi-use everyday makeup — the kind of product that needs to be seen to be understood. 

With Sephora Sale promotions, Halloween content, and election week all fighting for the same scroll, getting lost in a noisy window would have been worse than not running at all.

The audience target was specific: 18–34, female, U.S.-based, already interested in makeup but not necessarily aware of DIBS. 

#### Beacons found creators who actually got what DIBS is about. The gifted program punched well above what we expected, and the paid placements hit exactly the audience we were after.

DIBS Beauty team

# How beacons did it

### Beacons built a blended program — paid placements for guaranteed reach, gifted seeding for organic amplification. 

Platform split was IG and TikTok for paid, with gifted extended to YouTube for longer-form product context. 

Creator selection went beyond the obvious beauty influencer pool — sourced from first-party audience data, prioritizing audience fit over follower count and brand familiarity.

##### Engagement rates were solid.

TikTok came in at 3.7% while Instagram was at 2.0% — both solid results in a competitive content window. 

##### DIBS got more than they paid for.

Several creators delivered added-value posts beyond their contracted deliverables — a sign the product resonated.

# The results

### The DIBS team had the proof before their leadership had to ask.

Running a creator program during the hardest content window of the year and coming out with 111K views, $29.3K EMV, and documented 95%+ female audience match is a result worth reporting. 

Paid and gifted performance were tracked in one view — no chasing posts, no manual tallying across platforms.

# $29.3K

#### EMV - 3x return on spend

**111K total views** across IG, TikTok, and YouTube

**$30 blended CPM** across paid and gifted

**3.7% TikTok engagement rate** among paid placements

## Planning a campaign?

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---

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