How To Write the Perfect Pitch Email
Tips for Writing The Perfect Pitch Email
If youâre looking for ways to monetize your content or reach out to your favorite influencer, try the cold pitch strategy. It can be scary and a little uncomfortable, but reaching out and getting a response is worth it! A well-written pitch email makes people aware of your high-quality product or content.
What Is a Cold Pitch?
A cold pitch is when you email someone, usually a potential client or customer, unprompted. You can use it for actively marketing a product or service (including yourself and your skills) to someone who hasnât asked to work with you.
Cold pitches are useful no matter what field youâre in or social media platform youâre on. If you want to work with someone but they havenât reached out to you first, cold pitches can help establish that connection.
When to Use It
There are a variety of situations when itâs appropriate to send a cold pitch.Â
Are you looking to:Â
- Connect with potential customers?
- Introduce yourself to a person or company?
- Help a brand work on a marketing campaign or something they want to improve?
- Build a relationship based on commonality?
- Follow up with people whoâve expressed interest?
If your goal is to do one of these things or something similar, it might be the right time for you to use a cold pitch. It can feel awkward to reach out to people you havenât met, but it can open you up to opportunities you wouldnât get if you hadnât taken that first step. This could be how you connect with that brand or influencer youâve been eyeing! Above all, be yourself and be honest about your product or content.Â
Here are some tips on how to write the perfect pitch email.
Have an Interesting Subject Line
Influencers and other top names at companies receive hundreds of emails or messages a day. To make yourself stand out, you need a good subject line thatâs short and catches peopleâs attention. Be creative, but donât exaggerate about yourself, your skills, or your product. Focus on building a positive impression from the subject line alone.
Your subject line should be about three to five words. Use words that will appeal to your recipient and get them to open that email. Are there trends, issues, or current events going on in your field? See if you can organically work that into your subject line to demonstrate your knowledge in your field.
Create a Human Connection
If you havenât connected previously with the person or company youâre reaching out to, this can seem tricky. But using your words alone, you can still be friendly and thoughtful and establish the exact connection you want â one that will make the email recipient more likely to follow up. Whether youâve met the person or not, show that youâve done your research. Make sure youâre informed about their company and products as well as their stance on trends or issues in your area. Then you can tailor your email to explain how youâre able to benefit or connect with them in these areas.
If youâve messaged or met the person before, itâs a good idea to refer to that initial connection. Remind them how you met at a conference or event or how you connected over something in one of their previous posts. By establishing this human connection, youâre putting your best foot forward and drawing the recipient of your email in. Donât underestimate the value of being polite and intentional when it comes to sending that pitch.
Make It Personal and Relevant
Influencers, company leads, and other people youâre looking to connect with are busy. By immediately making it clear how you or your product will benefit them, youâre more likely to earn their attention and a follow-up email.
This is where research comes in handy again. Letâs say youâve seen a company talk multiple times about something theyâd like to address. You happen to have the tools or connections to do that, and you decide to reach out. In your pitch, let them see how youâve been keeping up with their interests and goals by mentioning that issue. Briefly talk about why youâre the ideal person for this over your competitors. Keep it focused on how people will benefit from connecting to you or your brand. By focusing on how you can benefit others, you make yourself more marketable to the recipient of your email.
Keep It Brief But Interesting
Both appearance and content matter when youâre pitching someone. Keep your paragraphs short so theyâre easily readable. Adding subtle color, graphics, or other interactive media helps draw your reader in, too. Are you pitching a product or design? Include links or pictures so people can see the quality of what youâre pitching for themselves. This builds trust with your customers since they can see youâre being transparent about what youâre pitching.
Pitch emails arenât the place for the entire history of whatever youâre pitching. Mention the most important points and how those apply to your customer. Let your productâs relevance speak for itself by explaining what problems it solves. Including data, customer testimonials, or other reviews that back up your claims strengthens your credibility and makes your reader more interested.
Have a Call to Action
No pitch email is complete without a call to action. Just like any social media post, people want to know what to do if theyâre interested in connecting with you. Close your pitch with a request for a call or meeting, or end with a link to your product, website, or another relevant page. End on a note that leaves a positive impression. Make it easy for them to connect so they donât lose interest because the next steps arenât clear.
Follow Up
Didnât get a response to your pitch? Donât be afraid to follow up! Write a short paragraph about how you contacted them recently and think youâd be a great fit for them. Politely ask if it would be possible to talk more about what youâre pitching. Even without a response, following up is an acceptable and expected step to take.
If you did get a response to your pitch, capitalize on that. Reassure the person youâre the right fit for their needs and offer to answer any questions they might have. Keep that human connection going, and let the quality of your products speak for itself.
Cold Pitch Examples
Ready to write your cold pitch? Take a look at the examples below.Â
- A BookTuber named Hannah follows a literary agent on Instagram who wants to work with influential YouTubers. Hannahâs developing a product based on her videos and decides to connect with the agent.Â
Hi [Agent Name],
I noticed youâre interested in collaborating with BookTubers, and I would love to connect with you. I have [X] subscribers and many videos on [topics that fit with the agentâs interests or preferences]. Currently, Iâm working on [Project Name] that fits with your interests and is exactly what youâre looking for.Â
My [Project Name] would provide you with a whole new audience on YouTube. In it, I cover:
- [several bullets on topics of interest to the agent]Â
- [keep them concise and relevant]
Iâd love to provide a sample chapter if youâre interested. Iâve included my link in bio below so you can easily access my YouTube content and other social media.Â
Best,Â
HannahÂ
â
- A cosplayer named Leo meets a fashion influencer at a festival and decides to reach out afterward. He wants to see if the influencer could promote him and his work since they have similar interests.Â
Hi [Influencer Name],
It was great to meet you at [X Festival]! I really enjoyed talking with you about [something relevant to what they discussed]. You mentioned that youâd like to work with other creators, especially on [your upcoming project], and I think Iâd be the perfect fit.Â
As a cosplayer, Iâve worked on [relevant projects] and developed my skills in [relevant areas]. Iâve worked with [names the influencer would recognize and appreciate] on multiple occasions to great success. [Mention awards or other connections that occurred as a result of this work.]Â
I think weâd be a great match to collaborate on your [Project Name]. Iâve included a link below to my portfolio so you can see examples of my past work. Please email me at [email address] if youâd like to talk about this more.Â
Best,
Leo
Follow-Up Emails
What about follow-up emails? Whether youâve gotten a response or not, following up is just as important as sending that initial pitch.Â
- A TikTok fitness star named Bridget emails a company she wants to get in touch with about the resistance bands she is developing. She didnât get a response so she follows up later.Â
Hi [Representative Name],Â
I recently emailed you about [Product Name], my new resistance bands that appeal to Pilates fans everywhere. Because of your focus on effective but low-impact exercise, I think my product would be a great fit for your business.Â
If possible, can you put me in touch with [title or name for person she needs to reach at the company]? I would love to discuss this more.Â
Thank you!
Bridget
Â
- This time, Bridget gets a response back to her original email and follows up to keep the connection going.Â
Hi [Representative Name],Â
Thank you so much for your interest in my new resistance bands. Iâve already received positive feedback from customers and know this product would be a perfect fit for your brand. Iâve included a link below so you can see a few of our rave reviews!Â
Do you have any additional questions? I would love to set up a meeting to further discuss partnering with you.Â
Thank you!
Bridget
Grow With Beacons
If youâre looking for ways to market your content after youâve hooked your ideal audience with your pitch, join Beacons for free today! With our website builder, you can set up your own site with all your social media links in one place. We make it easy for clients, customers, and fans to learn more about you and how to support you.
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