But oftentimes, creators don’t fully understand how to optimize their website or improve their page’s click-through rate, so this miss out on major opportunities to direct audience attention.
Here are a few tried and true tips to get better results from your bio link.
Keep your most important content above the fold
One of the most important elements of creating a successful website is making sure your most important content stays above the fold.
The term "above the fold" refers to the content at the top of the page that can be seen without having to scroll down. After all, if social media has taught us anything, it’s that people have short attention spans!
Put the blocks you want your visitors to see as high up on the page as possible! If you're trying to make money from affiliate sales, for example, then you'll want to make sure your affiliate link is prominently featured. If you are trying to build up your own email list, then make sure the email subscription block appears at the top of your page.
Make sure the text on your buttons is easy to read
To get the best results, you’ll want your buttons to be eye-catching but legible. Make the text big enough that it’s easy to read, and don’t use colors that are too bright or jump off the page. If your buttons are hard to read, try changing the text color or background color to help your text stand out; these colors should contrast but not clash.
Use a contrast checker if you need to. This will also ensure color-blind and other visually impaired visitors can read your buttons!
Avoid decision paralysis
Buttons and links can help you get your visitors to do what you want, but too many options can sometimes create confusion and decision paralysis.
If you offer your visitors too many choices at once, they will become overwhelmed and confused about where to click first — this might prompt them to leave your page before clicking on any one of your links.
Instead, keep your website simple — use videos, text, or other blocks to divide the page and prevent your users from becoming overwhelmed. Direct visitors toward one clear call to action!
Focus on the benefits, not the features
Treat the subtitles of your buttons as a teaser for what you have to offer.
If you sell handbags, for example, don't tell people that you offer "top-quality leather handbags." That's a feature — not a benefit.
Instead, tell people your bags are "designed to last" or "classics they can wear forever."
Focus on the benefits instead of the features when writing the clickable links in your website's bio.
Giving some enticing information away can actually encourage more people to click on your links; they may be intrigued by what they will get if they do decide to purchase or sign up.
The trick is to give away enough of the story without giving away too much! If you don’t leave a little mystery, this could discourage people from clicking at all.
Make sure your call-to-actions stand out
Your Beacons page is filled with call-to-actions (CTAs) that encourage users to take specific action.
You want your CTAs to stand out and encourage potential customers to take the next step. How? Here are some best practices that will help you get the results you want.
The more specific you are about what you're offering, the more likely it is that people will take action. For example, "Download our free ebook" is much more compelling than "Get tips on growing a healthy garden." If you're trying to get people to sign up for a newsletter, consider setting expectations — e.g., "Join our newsletter for weekly gardening tips."
Explain why someone should act now
"Subscribe now" doesn't tell the customer why they should subscribe. Instead, consider using language like "Don't miss our spring planting guide" or "Learn how to grow an organic garden in seven days." Phrases like these show customers how they can benefit by taking action right away.
Create a sense of urgency
If there's a limited amount of time to take action, make sure to include that in your CTA text. For example, if you're having a sale that ends at midnight on Friday, include something like "Last chance! Shop our sale today to save 50%."
Need help brainstorming call-to-actions? Try out tools like Copy.ai to help you out!
Your Beacons page is one of the most powerful tools you have to point people in the right direction. Use compelling language to maximize your conversion rate!
The most important thing to keep in mind when designing your Beacon website is to think of it as part of a whole.
Your website design should match the overall feel of your brand. This might seem like a lot of work for something that is meant to be small and simple, but this extra step will make all the difference when it comes to conveying your brand story and identity to customers.
Spend the extra time to make your website match your brand; a consistent tone, color scheme, and sense of identity will bring your fans closer and make them more engaged with your brand. They'll feel more comfortable with you because they've seen how you present yourself online and have built up a sense of trust.
Analyze and iterate
Website analytics should uncover trends in the data that can help you optimize your business.
Use the built-in analytics to see what’s working and what isn't. Then, use this knowledge to continuously improve your website.
For example, if you see that a majority of people leave your site without clicking on a link, then it might be time to change your CTA. On the other hand, if there's too much information on there, you should try to reduce the number of links potential customers see so you can avoid overwhelming them.
The better you understand your audience, the more you can customize your website to improve their experience and drive conversions.
Think of your website as an important sales and marketing tool, because that’s exactly what it is. If you spend time and money developing a great website, you’ll want to use it as effectively as possible.
So there you have it. There are several simple steps you can take to improve your Beacons page and drive more traffic to your website. Whether you already use your website for conversions or haven’t yet taken the plunge, these tips can help you get the best possible return on your investment.