---
title: "Stanley's Spring Lifestyle Campaign - Beacons AI"
description: Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok
published: "Oct 26, 2026, 5:39 PM UTC"
---

# Stanley's Spring Lifestyle Campaign

# Stanley needed lifestyle creators who could move product authentically — not just post for impressions. With a selection process powered by Beacons' first-party data, the campaign made an impact on new audiences..

# AT A GLANCE

# 475K

#### Total impressions

# 79k

#### Avg. impressions per creator

# 95%

#### Target audience match

# $22k

#### Campaign budget

# Campaign details

# Brand

#### Stanley

# Type

#### Paid influencer

# Platforms

#### Instagram Stories

# Objective

#### Product awareness + affiliate sales

# Creators

#### 6

Instagram

# The Challenge

### Stanley's product sells itself to the right audience — but finding that audience at scale is the hard part. 

The brief called for lifestyle creators with genuinely female-skewing followings, content that felt organic rather than sponsored, and a traceable link between creator posts and purchase intent. A broad, un-targeted approach would waste budget on the wrong eyeballs.

With 29 creators in initial consideration, the selection process was the work. Not every creator who looks right on paper converts.

#### Beacons made the creator selection process feel effortless. They came back with exactly the kind of lifestyle creators we needed — the right audience, the right content, no back-and-forth.

Stanley team

# How beacons did it

### The names that made the final cut were new to the brand, not a recycled industry roster.

Beacons ran targeted outbound to identify creators whose audience composition matched Stanley's ICP before a single outreach went out. Lifestyle female creators with documented female-majority audiences, everyday use content, and a track record of affiliate performance — sourced from first-party data, not a recycled industry roster. The 6 names that made the final cut weren't names Stanley had worked with before.

Deliverables were IG Stories with affiliate links, keeping the ask simple and the path to purchase direct. Beacons handled sourcing, vetting, briefing, and reporting — Stanley's team didn't have to manage creator relationships.

##### Data-powered selection

The audience was verified before anyone was briefed. The results were tracked to the creator level after. No guesswork in either direction.

##### Fresh faces for the brand

Of the creators sourced and selected for this campaign, all were new to working with the brand. Reaching new audiences starts with better options.

# The results

### Affiliate links tracked performance at the creator level — every view, every click — without a spreadsheet in sight. 

# 95%+

#### Target audience matched

**475K impressions **across Instagram Stories from just 6 creators

**$27.8K EMV** on $22K total spend

**95% target audience** matched

## Planning a campaign?

Get fresh creators, clear outcomes, and zero overhead.[Book A Strategy Call](https://beacons.notion.site/33c2815a497f80af82d8d9fdbe0d0f5f)

[Beacons](../../)

[For Creators](../../)

[For Managers](../managers)

[For Brands](../brands)

[Pricing](../pricing)

[For Brands Creator marketing for brands](../brands-old)

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---

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