Stanley needed lifestyle creators who could move product authentically — not just post for impressions. With a selection process powered by Beacons' first-party data, the campaign made an impact on new audiences..
475K
Total impressions
79k
Avg. impressions per creator
Campaign details
Brand
Stanley
Type
Paid influencer
Platforms
Instagram Stories
Objective
Product awareness + affiliate sales
Creators
6
The Challenge
Stanley's product sells itself to the right audience — but finding that audience at scale is the hard part.
The brief called for lifestyle creators with genuinely female-skewing followings, content that felt organic rather than sponsored, and a traceable link between creator posts and purchase intent. A broad, un-targeted approach would waste budget on the wrong eyeballs.
With 29 creators in initial consideration, the selection process was the work. Not every creator who looks right on paper converts.
—
Stanley team
How beacons did it
The names that made the final cut were new to the brand, not a recycled industry roster.
Beacons ran targeted outbound to identify creators whose audience composition matched Stanley's ICP before a single outreach went out. Lifestyle female creators with documented female-majority audiences, everyday use content, and a track record of affiliate performance — sourced from first-party data, not a recycled industry roster. The 6 names that made the final cut weren't names Stanley had worked with before.
Deliverables were IG Stories with affiliate links, keeping the ask simple and the path to purchase direct. Beacons handled sourcing, vetting, briefing, and reporting — Stanley's team didn't have to manage creator relationships.
Data-powered selection
The audience was verified before anyone was briefed. The results were tracked to the creator level after. No guesswork in either direction.
Fresh faces for the brand
Of the creators sourced and selected for this campaign, all were new to working with the brand. Reaching new audiences starts with better options.
The results
Affiliate links tracked performance at the creator level — every view, every click — without a spreadsheet in sight.
475K impressions across Instagram Stories from just 6 creators
$27.8K EMV on $22K total spend
95% target audience matched