---
title: "Rodan + Fields' Fall Skincare Campaign - Beacons AI"
description: Beacons is a free, all-in-one platform with the best link in bio, media kit builder, online store and email marketing tool for creators on Instagram + Tiktok
published: "Oct 22, 2026, 4:55 PM UTC"
---

# Rodan + Fields' Fall Skincare Campaign

# Rodan + Fields had a specific customer in mind and a real problem finding the right creators to reach them. Beacons stepped in with first-party data to vet creator audiences so R+F could sit back & experience the wins.

# AT A GLANCE

# 85%

#### Female audience delivered

# 64%

#### Gifted post rate

# 8.9%

#### Gifted engagement rate

# 5.3%

#### Click-through rate on paid amplification

# Campaign details

# Brand

#### Rodan + Fields

# Type

#### Paid + gifted influencer

# Platforms

#### Instagram, TikTok

# Objective

#### Awareness + trial among Gen Z / Millennials

# Creators

#### 22

Instagram, TikTok, Instagram, TikTok

# The Challenge

### Rodan + Fields needed creators with a verified target audience before spend.

R + F is premium skincare — dermatologist-founded, ingredient-backed, specific target customer. They needed creators whose audiences were actually women 18–34, U.S.-based, and invested in skincare. Not creators who said their audience matched. Verified, before spend.

And they needed someone to go find those creators — not a search tool and a wish.

#### Beacons' first-party data made us 3x more efficient at confirming creators for this campaign vs. sourcing from inbound interest.

# How beacons did it

### Beacons built an outbound shortlist from first-party creator data on the Beacons platform.

We reached active creators with verified audience demographics, personal emails on file, and shipping addresses ready for product. Every outreach email referenced real content the creator had actually posted. 

Every name on the shortlist came with documented rationale — audience composition, platform affinity signals, and a clear record of why this person over the hundreds who weren't shortlisted. 

These weren't names R+F already had on file. They were sourced because the data said their audiences matched — not because they'd previously run skincare campaigns.

##### First-party data, verified.

R+F's brief was specific. Beacons confirmed it at the sourcing stage — before any content was briefed, contracted, or posted — and the final campaign delivered above target.

##### Beacons handled everything.

Outreach, negotiation, contracting, product logistics, content monitoring, and reporting. R+F didn't have to send a single email or brief a single creator themselves.

# The results

### R+F's team didn't vet a creator, send a brief, or chase a post. 

They ended the campaign with documented audience verification, a 64% organic post rate, and 5.3% CTR on paid — plus 2,600 direct clicks they could tie directly to creator content. That's the kind of result a marketer brings to leadership without needing a deck.

# 64%

#### of gifted creators posted

**2,600** direct clicks to R+F's product pages from creator-led paid amplification, resulting in a **5.3% CTR**.

**64%** of gifted creators posted organically with no deadline or requirement to do so 

**8.9% **engagement rate on posts from gifted creators

## Planning a campaign?

Get fresh creators, clear outcomes, and zero overhead.[Book A Strategy Call](https://beacons.notion.site/33c2815a497f80af82d8d9fdbe0d0f5f)

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---

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