The holidays are the perfect time for creators to build deeper relationships with their audience with more personal holiday social media posts. As the year comes to an end, people feel inspired to make plans for the new year and may look to the people who influence them—creators like you!—to help them plan.
But the end of the year is also an incredibly busy time. You may want to be posting every day but feel like you don’t have the time to concept, create, edit, and post the content that you need. The good news is that AI tools for creators can help you so you can create more content and still have time to chill.
Let’s dive into 6 ideas for how to create more content (on any platform!) around this time of year using AI and creator tools.
1. Use seasonal filters and effects to boost your reach
You can make each post go further and drive more engagement by using trending filters and effects. Right now, these are seasonal filters for the holidays.
AI-powered photo editing tools can add the seasonal “charm” that everyone is interested in seeing on their feeds at this time of year. Apps like Prisma and Adobe Photoshop Express can use AI to add seasonal effects. You can also experiment with different filters and effects on TikTok or Instagram right in the app. Look for filters that are trending so your posts benefit from the boost in exposure.
2. AI-powered caption generators
Part of the struggle of posting a lot of content is coming up with captions. Using an AI-powered caption generator, like OwlyWriter, CaptionBot, or even ChatGPT, automates this so you can focus on creating your content.
Here’s another hack: if you’re also a creator who sends emails to your fans, you can use AI-powered text generation tools to create engaging subject lines with Beacons Email Marketing. Beacons Email Marketing tool was made specifically for creators, and the AI is trained on examples of subject lines from creators that get strong open rates. It’s just another way to make it easy for yourself to send more content during a busy time.
3. Festive content calendars
Planning is the key to reducing stress during the holidays—and the same goes for your social media content.
AI-driven content calendar tools can assist you in scheduling and organizing your posts for maximum impact. Platforms like Buffer and Hootsuite leverage AI to analyze engagement patterns and help you determine the optimal times to post during the busy holiday season. This ensures that your content reaches your audience when they're most likely to be online and engaged, without having to do all of the time-consuming research yourself.
4. AI-powered video editing
Video is the most engaging content on social media, and during the holidays, all everyone wants to see is heartwarming video content. You can create more of this content at a faster rate by using AI-powered video editing tools like OpusClip, which will take a longer form video and automatically clip it into the most engaging short-form segments.
If you want to take it up a notch, you can use seasonal animations and special effects to lean into the holiday spirit.
5. Offer limited-edition holiday products
You can use your social media content to promote limited-edition holiday products. With gifting (and receiving) on everyone’s mind, the holidays are a great time to capitalize on a willingness to spend and drive sales.
If you sell any digital products of your own, like guides, templates, ebooks, exclusive content, etc., setting it up on Beacons and linking it directly on your Beacons Link in Bio makes it extremely easy for your fans to find your products from your social media. And we all know that more views = more sales!
6. Promote holiday content with email
If you release a specific holiday campaign (e.g. Vlogmas, end of year countdown, etc.) and want to promote it to your most engaged circle of fans, consider sharing your holiday content through email.
When you build an email subscriber list, you essentially gather all of your most engaged fans in one place. This gives you the opportunity to promote your most important content to them. If you want to get the most impact from your content and drive engagement, promoting your special seasonal content to your email list will boost both views and engagement.
Beacons Email Marketing makes it really simple to build an email list from your Link in Bio and send updates to fans. It’s free to get started, which makes it THE most affordable email tool for creators.
Make your holiday social media posts count
This is the best time of year to take advantage of the power of AI and automation tools to not only streamline your processes but also to and a personal and unique touch to your holiday content.